So, you are setting up your website or about to and wandering what pages it is that should be added to the website? Here is the just perfect guide for you
In this article, I will be walking you through the 9 most important pages on a website, their significant roles, and what content to be put on them.
Before we move on, I will like to share with you, some introduction to what a website page is all about.
According to Wikipedia,
A website page, also known as a web page (or webpage) is a specific collection of information provided by a website and displayed to a user in a web browser.Wikipedia
For me, I will say a webpage is an essential part of a website through which website owners can communicate with their audience (website visitors) using texts, numbers, symbols, image, or any other graphical notation, via the web browser.
A page is what makes up a website itself and without it, a website has no value.Kehinde Quyum
Having known that, let’s dive in straight to the essential pages on a website, why they are important, and how to create them.
Most Important Pages On A Website
- About page.
- Portfolio page.
- Service / product page.
- Blog page.
- Contact page.
- Shop page.
- Disclaimer page.
So, I’ve decided to make this article as short as possible so as not to take more of your time resources but trust me, it will be the most detailed article you would ever read about website pages.
So, let’s go!
The homepage, also known as a website’s landing page is the page that shows up when a website address in being inputted into the web browser.
Let’s take, for example, quyumshub.com. When you visit this website address, what you see is a homepage is.
So, you really want to create your website’s homepage but don’t know what type of contents to put on there? That leads us to;
What Contents Should Be On My Homepage?
Your homepage should be a summary of what your entire website is all about.
Make your homepage in such a way that even without having to look through other parts of your website, one should be able to know what your website is all about and how to get through to you.
First and foremost, before starting to pull together content for your homepage ask yourself these 3 simple questions;
- What do I have to offer?
- What do I want?
- And how can they reach me?
Life in general, there is something known as value.
This is something people provide in exchange for money, respect, or other valuables/resources.
Just like every business model or career, people provide value in terms of skills, workmanship, knowledge, or even resources in exchange for money, shelter, food, or any other things.
Now, let’s come to think of it. this way… Can a so-called medicine graduate just walk into a hospital and tell the hospital owner to hire him without showing submitting his CV?
He needs to show the hirer his CV which will serve as a proof that he really has skills in that field and is worthy to be hired.
Now, let’s relate this to the state of a website owner.
Your homepage is just like a CV and what it does basically is that it explains what your business is all about to your website visitor. Try to include as much information as you can without hurting the user experience.
In some cases, some customers might tend not to believe you and they will definitely need something to convince them that you can actually do what you proposed so the best way is by adding a few report of your past works/projects, notable people you’ve worked for, or even testimonial of your past customers.
So, then the customer will really know that you’re capable of providing the value you claimed and of course, they also offer you what you want.
The last but not the least thing you will want to add is a way for your visitors to get in touch with you. This might be an email address to reach you, a contact form to send you a message, link to any of your social media handles, or any other contact media.
So, basically, here is what the structure of your site’s homepage should look like;
- Tell the customer about you
- Show them how you or your products can help them
- Let them know why you or your product is best
- Make available a medium for them to contact you.
#2. About page
An “About Page” is a website page where website owners share the information about what their represents and the basic information visitors need to know about the website and the associated acts.
Some of the information that should be present of an about page are;
- History of what the website represents.
- The personality/personalities behind it.
- The mission and vision statement.
- Core values / philosophy.
#3. Portfolio page
Do you have any great achievement you or your brand has been able to complete in the past? Probably, worked for one of the biggest or popular companies?
Or have you helped someone solved a big problem in your industry?
If at all your answer is yes to any of these, then the portfolio page is the perfect place for you to list them all.
Customers love seeing past results or great past works so as to be sure you can provide that kind of result for them as well.
They want to find a reason to trust the fact you can actually do what they want.
And that’s why showing them your past works will go a long way to make them understand how qualified you are.
Showing your pas works is great, but also letting know your website visitors/potential clients see what your past customers say about you is a goldmine.
Ask your existing customers to say a few word about their experience working with you, compile the best ones off the list, and put them on your portfolio page.
In a nutshell, here are some of the information you can place on you website’s portfolio page.
- The clear image(s) of your past work/projects.
- Reputable clients/customers, you’ve worked with.
- Testimonial made by clients or customers.
- Your brand’s achievement(s) so far.
#4. Service/Product Page
The service page is a type of webpage through which a webmaster (otherwise known as a website owner), list what they have to offer to their website visitors.
A service page is beyond just displaying the list of what you have to offer.
It is a page meant to explain to clients what you do and as well, make customers understand the uniqueness of your business.
Make sure you explain why choosing you will be of more benefits to them to your competitors;
Let’s take, for example, a website design agency that offers complete on-page SEO set up as part of their website design offer.
It is a very unique marketing strategy and if properly used well will go a long way to help your business.
That leads us to the type of contents that should be on a service/product page;
- The list and description of what you have to offer.
- How they can help the customer live a better life.
- Resources and bonuses attached to the offer (if applicable).
#5. Blog Page
Your website’s blog page is a page/section of your website where you get to share different types of informational content to your website visitors.
A lot of case studies have been made in the past by experts and from the research;
Here are some of the facts that you need to know about a blog page.
- It helps build trust and confidence in your potential clients/visitors.
- It helps to engage existing customers/clients.
- It helps acquire new customers (I’ve personally used it in the past to generate more than 80% of sales on one of my websites).
- It helps drive traffic to your website via SEO or other traffic campaigns.
The type of contents you share on your blog page will really depend on the kind of website you run and the information that is being sought in your niche.
If perhaps you run a blog, then you’ll definitely want to share informational contents to your audience.
And as for freelancers and business owners, you will want to share various articles and contents related to what you offer.
Nevertheless, let’s quickly take a look at some of the types of content you can have on your website’s blog page.
- Informational articles (e.g. top 10 fastest cars in the world, best shoes for office workers, etc.)
- Reviews. (e.g. chatterpal review, Bluehost review, Bluehost vs Hostgator, etc.)
- How-to guides (e.g . how to start an online business, how to shine your shoes properly, etc.)
- Your business/brand/company news (e.g. how our stock grew by 10% in a day, learnings from our business crisis in 2020 etc.)
Don’t mind me, I’m not so good at composing business headlines… Lol.
#6. Shop Page
If perhaps you run an e-commerce website or have a section on your website where customers can purchase your products, then the importance of having a shop page can never be prolonged.
It enables customers to view the products available on your store, check them out, and as well make an order via your order page.
Every shop page is expected to have the following features;
- Product specifications and price.
- Product search and filtering panel.
- Checkout button.
#7. Contact page.
So, your customer has seen, admired, and now ready to purchase your product, you won’t want to leave them stranded looking for how to get in touch with you.
In fact, some people won’t even bother trying to look for how to get in touch.
Every niche out there is so damn competitive and right after you are someone else who can do exactly what you do.
What’s the essence of the rest of your contents if potential customers won’t be able to reach out to you?
While playing the game, you need to make sure you do it smartly and make available all that is necessary!
Here are a few important resources I think you need to add to your contact page.
- A contact form.
- Your email address and office address.
- Link to your social media handles.
- Embedded office address on Google map.
- Log files.
- Third Party Privacy Policies.
- GDPR Data Protection Rights and others.
#9. Disclaimer page
Do you use affiliate marketing to monetize your website? Or, do you have contents/links on your website which you aren’t in control or charge of?
Then, the disclaimer page is the perfect page for you to make that known to your website visitors by clearly stating them.
Make sure you tell the visitors that you or your website might not be able to manipulate or control the resources of any third-party website with external links placed within your website.
Also clearly state the kind of relationship between you and the third-party websites linked from on any page of your website.
Also, if you have a particular section on your website which you are as well not in control of, make sure you state it in your disclaimer page.
How to Create A Page On A WordPress Website
- Log on to your WordPress dashboard.
- Navigate to the Pages button on the left menu.
- Click the “Add New” button.
- Enter the title of the page (e.g About, Contact, etc.)
- Enter the content you will like to show up on the body of your page.
- Hit the Publish button.
- You can now copy the link to your page or you view it directly from the dashboard.
How to Set/Change Your Website’s Homepage and Blog Page
By default, WordPress will show only your latest blog posts on your website’s homepage but to change this, here are the steps you need to follow;
- Log on to your website’s WordPress dashboard.
- Navigate to Appearance on the left navigation menu and then click the Reading button.
- Set your homepage to display a static page.
- Choose the page you will like to use as your homepage and blog page.
- Hit the Save Changes button.
Another method you can follow is using the WordPress in-built customizer.
- Navigate to Appearance on the left Navigation on your WordPress dashboard.
- Click the Customize button and you will be redirected to your customizer dashboard.
- Go to the Homepage Settings section.
- Choose your homepage to display a static page.
- Choose your preferred homepage and blog page.
- Hit the Publish button.
So, those are the two easy ways to change and set your website’s homepage and blog page.
How to Add Pages to Your Navigation Menu
Another default option by WordPress is that when you create a new page, the links to the page aren’t shown automatically on your website.
So, to make your page link show on your site navigation menu, here is what you need to do:
- On your WordPress dashboard, navigate to “Appearance” on your left navigation menu and click the “Menus” button.
- Select an existing menu or you create a new one by clicking the “Create A New Menu” button.
- Check the pages you will like to show on the menu and click the “Add to Menu” button.
- Choose the location you will like the menu to appear.
Note: The number of locations available all depends on your theme but the primary menu is the general one available on all WordPress themes and it appears at the top of every page of your website.
- Click the “Save” button.
- Now, go to any page on your website to confirm.
With this little article of mine, I hope you have seen why a page is super important and how whatever content you put on it can either build or destroy your business.
I also hope you’ve been able to know all the important pages a website, why they are important, and how to go about creating and setting them up on your website.
Have any questions? Drop them in the comments section and I promise to respond as soon as I receive them.